While the world's economy was faltering in the late 1960's, Sam understood that when the going gets tough, people like to get away from it all in the great outdoors. In 1970, he created Johnson Outdoors, bringing together a family of brands that reflected his entrepreneurial spirit, love of outdoor adventure and passion for quality products. Brands like Minn Kota, the world's first electric fishing motor, and Old Town Canoe, the brand that gave birth to the plastic boat industry under Sam's leadership. How quickly over a third of a century passes... Minn Kota has become a $100 million dollar global brand and Old Town is now a global leader in kayaks as well as canoes. And, our family of leading active outdoor and lifestyle brands has grown to include Ocean Kayak, Carlisle Paddles, Humminbird fishfinders, SCUBAPRO diving products and Eureka! Tents among others.