Initially, Pacific Outdoor Equipment is a company that’s hard for most folks to describe but our mission is really quite simple. We’re not an environmental company, but we are innovators that care about the environment. We aren’t a sewing factory but we make great fabric based outdoor gear. We aren’t a company that’s so big as to forget about all the customers and friends who have helped make us successful — because chances are, we’ll see you on the trail or on the rivers. With an eye on the big blue planet, we build innovative gear from welded fabrics for human powered sports and our motivations continue to be drilled down to 4 points on our companies compass: Good gear = Less waste. If it isn’t fun, why do it? Do no harm by basing decisions on a code of integrity and responsibility. And, innovate relentlessly. We take this compass into the mountains and on the rivers around our town where we established our operation in this beautiful place to use, test and develop gear in real time and real conditions. This allows the products to evolve close to their origins. Of course we care about what our accountant says, but we know that true success is measured in the number of nights our customers spend in the outdoors.